THE BUSINESS
Neo Tokyo - a web3 business networking group planned to launch their initiative for their very own shark tank. To aid with their social launch, we created a 10-sec video to reveal their event name "Demon's Den" and their first round of activity "Pitch Night"
THE PROCESS
To start, we sketched a couple of ideas and presented the concepts to the client. With their feedback, we applied the changes to the direction of the character design. We kept the aspect ratio 1:1 to get the maximum screen real estate to showcase the video. Once the composition was approved, we proceeded to apply the motion design on to the illustration through after effects.
