THE BUSINESS
Flores Galias is a meatshop born in 1986 out of love for the family. The owner's parents had started his own business by supplying meat so that he could send his children to school. As a natural progression, the business was given to his daughter, Ms. Cristina, to continue the legacy. They have since expanded to 5 branches in the Manila, Philippines
THE PROBLEM
Flores Galias is a meatshop born in 1986 out of love for the family. They have since exapanded to 5 branches in the Philippines. Now owned by the 2nd generation of the Galias' family, they felt that it was time to create their own brand to help them stand out in the market but needed help to venture in the digital space as physical movement was limited in the pandemic.
THE SOLUTION
From our interview, we've identified that their strength was in their strong relationship with their customers built from their exceptional customer service. Through the brand strategy & visual identity, we wanted to highlight the postivity and the heart of service. Not forgetting where the business came from, we combined the perception of a market with a mother's touch/love.
As a basis for the visual exploration we defined the keywords that would reflect the business' values and products to create visual queues for the brand elements.
After multiple explorations of the logo and color, we created a set of patterns and layouts to expand the brand theme 'Mom's Meat Market' to communicate the brand values consistently to the target audience.
To extend their reach to their customers in the pandemic, we created 3 retail products that customers can easily order from their online store. We kept the packaging simple and affordable using water-resistant stickers to communicate the necessary information. We also designed a card to be used wtih their fresh meat packaging to help customers differentiate which plastic contains the correct meat parts of their order.
