THE BUSINESS
Yerba Mate ID is a distributor & the first provider of Yerba Mate in Indonesia. They aim to elevate health standards by encouraging and educating the market to drink Yerba Mate as an alternative to coffee.
THE PROBLEM
Indonesia is one of the biggest coffee providers in the world. Primarily, the market is used to their caffeine intake from coffee. Yerba Mate is only known to a small niche of South Americans in the country. We needed a way to bridge the gap between indonesians and the product.
THE SOLUTION
The solution we came up with was to focus on a way to visually represent the health benefits, so that the market can easily pick up the difference between yerba mate and coffee. We translated the energy of jungle through their brand identity with custom unique patterns inspired from the cavemen artwork found in the heart of the amazon and focused on the association with popular workout activities of our target market like yoga, hiking, biking, etc.
