THE BUSINESS
Cookie Dude is an online bakery based in Manila, Philippines. They care about the wellbeing and relationship of their customers with their family therefore they create the best quality cookies that bring the family together.
THE PROBLEM
Cookie Dude cares about the wellbeing and relationship of their customers with their family therefore they create the best quality cookies that bring the family together. When they came to me, their value didn't reflect this in terms of their visual identity, messaging and product pricing. There wasn't even a hint where the name "cookie dude" came from (which was a reference to Ross from Friends). Because of this, they faced the difficulty to justify their plans of increasing their prices and attracting the right target market.
THE SOLUTION
Cookie Dude wants to focus heavily on the personal side of their brand by interacting, engaging and sharing their services to provide support and help their customers focus on what matters. Therefore the rebrand of this brand focuses around this core point.
The original logo had the tagline "Half-Baked Cookies". The "Handcrafted Specialty Cookies" was later changed with me to better communicate what they're all about and is used in the new brand identity. This business card was used as a placeholder in the meantime the new visual identity was to be made.
After going through the discovery process of defining their ideal customer and their pain points, their values, beliefs and messaging, we settled on a brand direction for Cookie Dude.
